The genesis of Mastro de Paja is one of the most peculiar ones in pipe history. Mastro de Paja was brought into being by a "consortium" of passionate pipe smokers, who had rallied around Terenzio Cecchini. They felt bitterly unhappy observing the general decline of the Italian and the rapid ascent of the Danish pipe in the 1960s and to beard this they set their mind on creating an "all-new and great" Italian pipe brand for high-value pipes.